Jay-Z’s latest business deal with Android involving his upcoming album is a win for the company, the rapper and African Americans, writes Jamilah King for Colorlines. The business mogul clearly knows his audience: Young black consumers love their smartphones, and blacks are more likely than other groups to report favoring Android.
Jay-Z is teaming up with Samsung to release his new album, “Magna Carta Holy Grail”, on July 4. The new release will be free for the first one million Android users who download an app for the album. It’s a unique partnership and the first of its kind. TechHive points out that for Samsung, “It’s a chance to be associated with one of the coolest cats in pop culture and to showcase the company’s ability to compete with iTunes radio.”
Jay-Z fans should find this free download a small token of generosity. Hopefully the album shows a more matured and conscious artist.